All You Need to Know About Video Marketing


In 1941, the world saw the first television commercial. Over 70 years later, with the flourishing of the internet and social media platforms like Facebook, YouTube, Vine, and others, the world has seen a significant increase in video views.

Due to this phenomenon, many companies and web agencies around the world have taken advantage of this new opportunity by incorporating online video into their content marketing strategies. They did the right thing and you should do the same.

Below are reasons why online video marketing is a new hobby for any business looking to succeed online?

YouTube, a search engine like no other

There is no doubt that Google is the world’s leading search engine with no serious rivals. And with a completely different style, YouTube ranks second. While Google performs more than 100 billion searches per month worldwide, the video-based social network has more than one billion users who watch millions of hours of video. Therefore, with an optimized and attractive video, you can reach a large number of viewers in a matter of days.

The number of videos on Facebook is also growing

If YouTube is the second largest search engine, then Facebook, with over 1.65 billion users, is the largest social network … ever! Facebook doubled its average daily video views from 4 billion to 8 billion in less than a year, according to a techcrunch study in late 2015. This huge evolution has sparked a rivalry between the social network and YouTube in viewing videos.

Also, according to Socialbakers, Facebook videos are the type of post that gets the most organic reach. Several years ago, due to an algorithm update, pages started relying on ads to reach more users, and without a media budget, it would be difficult for them to be successful. But here is the video.

A media budget will also be needed to expand the reach of your video campaign, as Facebook ads have proven to be an effective way to target content.

Videos help people connect and connect with the brand

It is easier for people to watch a video than to read an article, because our brain processes images faster than texts. In fact, a one minute video is worth 1.8 million words. For this reason, remembering the story told in the video is easier than in the article. It helps users to remember the brand, product or service that is advertised in the video, allowing them to stay connected.

Your competitors are doing it

The impact of B2B Video Marketing Agency is already obvious to everyone, as more and more companies try to take the lead by creating such content. In fact, according to HubSpot, 87% of online marketers in the US use video content. This shows that a large proportion of companies have started adding video to their marketing strategy, and chances are good that their competitors are too and that they will reach out and engage their target audience.

About the author

Alison Parker
By Alison Parker

Alison Parker